5 New ‘Game of Thrones’ Collaborations Coming in Time for the Final Season

Variety | 3/21/2019 | Tim Chan
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Some of the biggest lifestyle brands in the world are jumping on the “Game of Thrones” bandwagon this spring, hoping to capitalize on the fandom and popularity of the HBO hit, as it enters its eighth and final season.

From sneakers to spirits, these officially-licensed collaborations extend the characters and colors of the show beyond the screen and onto store shelves. While sites like ThinkGeek have carried official “GoT” merch for years, these new brands span fashion, beauty, and food and beverage. The retailers are no doubt hoping for a surge in sales, as interest in the show ramps up before its premiere date.

Season - Game - Thrones - April - HBO

The final season of “Game of Thrones” premieres April 14 on HBO and Amazon is currently offering a seven-day free trial to HBO to let you stream all seven previous seasons for free. Catch up on the action and storylines before the premiere, then take a peek at these five new collaborations that give both fans and casual followers alike a chance to own a piece of the throne.

Adidas has had no shortage of buzz for its best-selling Ultraboost sneaker with celebrity fans that include everyone from Justin Bieber to David Beckham. The shoe was also said to have inspired Kanye West’s popular Yeezy Boost silhouette, which has become a must-have for both sneaker collectors and casual fans alike.

Adidas - Collaboration - West - Favor - Westeros

But Adidas’ latest collaboration nixes West in favor of Westeros, updating the Ultraboost with prints, colors, and textures that represent some of the most popular houses, heroes, and villains from “Game of Thrones.” Each pair features a “GoT” sigil on the tongue and accompanying faction’s motto on the heel tag. The colorways are also inspired by the house crests and motifs. The House Targaryen shoe, for example, features a black and scarlett design, reminiscent of the three-headed fire-breathing dragon. The...
(Excerpt) Read more at: Variety
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