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LifeWay Christian Resources has announced it is moving all its product sales online. Put another way, the retail arm of the Southern Baptist Convention will be closing its remaining 170 brick-and-mortar stores in 2019.
“While we had hoped to keep some stores open, current market projections show this is no longer a viable option,” LifeWay CEO Brad Waggoner said.
Company - January - Stores - Announcement - Christian
The company announced in January it would have to close some of its stores, but this more recent announcement confirmed fears the last big Christian bookstore chain in the United States will soon be no longer.
LifeWay’s decision to close its physical stores will likely be met with disappointment from the communities that housed the stores. In addition to selling things like Bibles, books by Christian authors, Bible studies, and Christian music, the stores also served as meeting locations for small groups and community events. Which is why Waggoner indicated “the decision to close our stores is a difficult one…LifeWay has developed close connections with the communities where our stores are located, and we have been honored to serve those communities.”
Store - Store - Location - LifeWay - Locations
When each store will close will vary depending on the store location, but LifeWay expects all their 170 locations will be closed by the end of the year. An FAQ page on LifeWay’s website indicates store closing sales at each of its remaining locations will likely last two months.
Waggoner emphasized the move away from physical to digital is a strategic one for the company. “As the...
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