YouTube demonetizes anti-vaccination videos

TechCrunch | 2/22/2019 | Staff
itsdonaldk (Posted by) Level 3
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YouTube will demonetize channels that promote anti-vaccination views, after a report by BuzzFeed News found ads, including from health companies, running before anti-vax videos. The platform will also place a new information panel that links to the Wikipedia entry on “vaccine hesitancy” before anti-vax videos. Information panels (part of YouTube’s efforts to combat misinformation) about the measles, mumps, and rubella (MMR) vaccine had already appeared in front of anti-vaccination videos that mentioned it.

In a statement to BuzzFeed News, a YouTube spokesperson said “we have strict policies that govern what videos we allow ads to appear on, and videos that promote anti-vaccination content are a violation of those policies. We enforce these policies vigorously, and if we find a video that violates them, we immediately take action and remove ads.”

Issue - Week - YouTube - Advertisers - Ads

This is the second issue this week that has prompted YouTube advertisers to suspend their ads BuzzFeed News’ initial report on Feb. 20 came as several major advertisers, including Nestle and Epic Games, said they were pausing ads after YouTube creator Matt Watson revealed...
(Excerpt) Read more at: TechCrunch
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