Disney Unveils Name for Disney-Branded Streaming Service

Variety | 11/8/2018 | Cynthia Littleton
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Disney has unveiled the name for its Disney-branded streaming service set to launch late next year: Disney+.

Disney chairman-CEO Bob Iger revealed the moniker and a few fresh details about plans for Disney+ as well as the fate of Hulu and his vision for Disney’s enlarged TV operation during a conference call Thursday afternoon with Wall Street analysts. The media giant, which is awaiting the completion of its $71.3 billion acquisition of key 21st Century Fox assets, reported strong fiscal fourth quarter earnings.

Iger - Company - Track - Disney+ - Iger

Iger said the company is on track to launch Disney+ in late 2019. Iger told the Wall Streeters the company will host an investor presentation in April to offer more details and a “first look” at the service.

The Disney+ branding is in keeping with the format established by the ESPN+ service that bowed earlier this year. Iger said Disney said ESPN+ has more than 1 million subscribers so far. The growth of ESPN’s foray into the streaming world “bodes very well” for Disney’s overall global streaming strategy, he said.

Time - Launch - ESPN+ - Investment - Disney

At the same time, the launch of ESPN+ has required significant investment. Disney CFO...
(Excerpt) Read more at: Variety
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