Hulu Extends Sprint Pact to Drive Live TV Subscriptions

Variety | 1/10/2019 | Todd Spangler
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Hulu is hoping to boost its over-the-top live TV subscriber rolls by extending a special promo to Sprint’s wireless customers.

Starting Friday (Oct. 19), Sprint customers can upgrade to Hulu With Live TV, which includes 50-plus local and national networks and access to thousands of on-demand titles, from their Sprint account. The offer comes after the companies launched a partnership in November 2017 giving subscribers on the wireless carrier’s Unlimited Freedom plan access to Hulu’s limited-commercials VOD package (normally $7.99 per month) for no additional cost.

Term - Price - Break - Sprint - Customers

Long term, there’s no special price break for Sprint customers for Hulu With Live TV, which costs $40 monthly. To lure in new users, Sprint and Hulu will provide a special 30-day-free trial offer available through Jan. 10, 2019 to eligible Sprint customers. Following the Sprint 30-day trial, the Hulu with Live TV subscription fee will be added to customers’ monthly Sprint bills (with a $5 monthly discount off the regular $39.99-per-month fee for the first six month).

Last month, Hulu said it surpassed 1 million subscribers for the live-TV bundle (which includes full access to Hulu’s VOD library). The company launched the live-TV streaming service in May 2017.

Meanwhile,...
(Excerpt) Read more at: Variety
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