Emma, the money management app, rolls out cryptocurrency support

TechCrunch | 10/18/2018 | Staff
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Emma, the U.K. money management app (or self-described “financial advocate”), is launching a cryptocurrency feature by integrating with a plethora of exchanges so that you can easily track your cryptocurrency balances. The idea is that a modern PFM type app should support cryptocurrency if it wants to provide insights into a user’s whole financial life, not just fiat currency sitting in traditional banks or on credit cards.

At launch, the supported cryptocurrency exchanges are Coinbase, Bittrex, Binance, Bitstamp, Kraken, Bitfinex and individual Bitcoin and Ethereum addresses. However, for now the functionality is “read-only,” meaning you can’t make transactions within Emma or buy more cryptocurrency. For that, you’ll still need to visit the individual exchanges, at least for the time being.

Asset - Class - Emma - Co-founder - CEO

“We see cryptocurrency as the next emerging asset class,” Emma co-founder and CEO Edoardo Moreni tells me. “At this point, there are more than 3 million people who have bought Crypto in the U.K. It’s pretty evident that we need to start accepting this as any other type of financial product, in the same way we treat current accounts and credit cards. If Emma is able to help people control and manage a current account, she should be able to do the same for any type of financial product or service”.

On the issue of read-only access, Moreni explains that Emma’s founding goal has always been to build the best financial tracker in the market, hence why the startup hasn’t yet developed any “write-access” features for any of the bank accounts it connects to (or the newly added cryptocurrency exchanges). However, now that Emma’s read only mission is “solid and almost complete,” this will soon change.

Features - Spaces - Crypto - Moreni

“We are going to release several write features in both spaces, traditional and crypto,” says Moreni....
(Excerpt) Read more at: TechCrunch
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