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CANNES — Facebook hopes to amp up the Facebook Watch video platform by opening it up to outside content producers and partnering with MTV on a relaunch of “The Real World” for the global social media generation.
Facebook unveiled the “Real World” reboot as part of a broader overview of its plans for Watch offered Wednesday in a presentation at Mipcom from Matthew Henick, Facebook’s head of content planning and strategy, and Paresh Rajwat, head of video products. MTV president Chris McCarthy was a surprise guest at the session.
Facebook - Watch - Platform - US - Company
As Facebook expands the Watch platform outside the U.S., the company is focused on promoting it as a distribution platform to outside entities, beyond the original programs that Facebook itself licenses for Watch. Content creators and publishers can use Watch to launch shows and share in advertising revenue through Facebook’s Ad Breaks revenue-sharing system of inserting commercial spots in videos.
“As we continue to improve the Watch experience for our partners, we’re deeply committed to giving creators and publishers more opportunities to make money from their videos,” Rajwat said. “Since August, we’ve launched Ad Breaks to eligible Pages in more than 25 countries around the world. We’re continuing to make Ad Breaks available in more countries and in more languages.”
Executives - Facebook - Watch - Programs - Media
The executives stressed that Facebook Watch would continue to emphasize programs that incorporate social media tools into the fabric of the programming and encourage community-centric viewing. It’s a point of differentiation in a crowded landscape. Facebook launched Watch last year in the U.S. as a “video destination” on the massive social media platform. In August, Facebook rolled it out to the rest of the world.
Jessica Biel to Star in, Produce Facebook Watch Series 'Limetown'
Facebook - Watch - Notion - Videos
“What is unique about Facebook Watch is that it’s built on the notion that watching videos doesn’t have to be a...
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