FabFitFun expands its video reach with a new experiment in live programming

TechCrunch | 9/24/2018 | Staff
boti (Posted by) Level 3
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The Los Angeles-based women’s subscription box and media business FabFitFun is expanding its video catalog with the launch of new live programming set to coincide with the launch of its latest seasonal box.

FabFitFun is creating a new slate of live programming which will air every day on its Facebook page from 11 a.m. to 1 p.m. Pacific and is set to feature interactive product showcases, beauty demonstrations, DIY projects, and a game show.

Expansion - Video - Efforts - Company - Year

It’s an expansion of video efforts that the company began last year with the launch of a new app for AppleTV and Amazon Fire.

FabFitFun also has been streaming live shows on its Facebook page; experimenting with subjects like sale previews, product showcases, and “Founder Chats” between its co-founder and editor-in-chief Katie Rosen Kitchens and various entrepreneurs. In early 2017, the company debuted its streaming FabFitFunTV, which includes shows focused on health and fitness, cooking, dating & relationships, and do it yourself projects.

Slate - Programming

The new slate of live programming will run from...
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