Editors: Try to imagine using 'Church of Jesus Christ of Latter-day Saints' in headlines

GetReligion | 8/19/2018 | Terry Mattingly
j.moomin (Posted by) Level 3
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Any journalist who has ever worked on a newspaper copy desk knows the following to be true, when it comes to religion news.

It would be absolutely impossible to write headlines about the Church of Jesus Christ of Latter-day Saints – especially dramatic, one-column headlines in big type – without using the word "Mormon" or the abbreviation "LDS."

Journalists - Work - Style - Issue - Week

Well, we're about to find out if journalists are willing to develop some new "work around" to address that style issue. Here is last week's big news out of Utah, care of The Salt Lake City Tribune:

The Church of Jesus Christ of Latter-day Saints really, truly, absolutely wants to be known as The Church of Jesus Christ of Latter-day Saints.

LDS - Church - Mormon - Church

Not the LDS Church. Not the Mormon church.

It made that clear Thursday – even though the last attempt to eradicate those nicknames for the Utah-based faith flopped. The new push came from God to President Russell M. Nelson, the church said in a news release Thursday.

Lord - Mind - Importance - Name - Church

“The Lord has impressed upon my mind the importance of the name he has revealed for his church,” Nelson is quoted as saying, “even The Church of Jesus Christ of Latter-day Saints.”

Attention members of the Associated Press Stylebook committee: Here is that new release from on high. You need to see this, before we get to an interesting think piece on the implications of this change, care of a thoughtful journalism professor at Brigham Young University.

Lord - Mind - Importance - Name - Church

The Lord has impressed upon my mind the importance of the name He has revealed for His Church, even The Church of Jesus Christ of Latter-day Saints. We have work before us to bring ourselves in harmony with His will. In recent weeks, various Church leaders and departments have initiated the necessary steps to do so. Additional information about this important matter will be made...
(Excerpt) Read more at: GetReligion
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