10 Ways You Can Use Push Notifications to Grow Your Church by Increasing Engagement

ChurchLeaders | 7/22/2018 | Staff
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In 2016, mobile Internet usage exceeded desktop computers for the first time. This means that most people in your church and community use their smartphone or tablet to access the Internet.

How people access the Internet has enormous ramifications for your church. Basically, if you don’t have a mobile strategy to promote your church, you’re missing out on a tremendous opportunity.

Today - Majority - People - Church - Community

Today, the vast majority of people in your church and community own a smartphone. With the rise in smartphone usage, the decline in email open rates, and general oversaturation of communication, your church needs to explore different ways to communicate with your church to get their attention.

Churches often overlook push notifications, but they provide an effective communication channel you should use.

Study - MIDIA - Research - Percent - Smartphone

According to a study by MIDIA Research, more than 50 percent of smartphone users have push notifications enabled on their devices.

Since so many people enable push notifications on their device, if your congregation downloads your church app, you can engage your church more effectively than social media.

Tactics - Church - Notifications

Below, I’m going to walk you through 10 tactics you can use to engage your church. But first, let’s quickly define push notifications and talk about how they work.

What is a Push Notification?

Push - Notification - Message - App - Attention

A push notification is a short message an app you’ve downloaded can send you to get your attention.

Here are some examples.

Subscribe - ChurchLeaders

Subscribe to ChurchLeaders!

Have a social media app on your mobile phone?

Message - Jesse - Time - While

You might get this message: “Jesse just posted for the first time in a while.”

Playing the latest version of Candy Crush?

Notification - Lives - Tap

Then you’re probably familiar with this notification: “You now have full lives! Tap here to continue your...
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