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We’ve reached an age where social media and film criticism have converged. No longer are reviews these formal write-ups found in magazines and newspapers. No, as you can see from Rotten Tomatoes, reviews can range anywhere from highly-respected journalists to people with small websites that can barely string a word together. Needless to say, the landscape of film criticism has changed significantly over the last decade.
The marketing team behind John Travolta’s new film “Gotti” want audiences to recognize that, and they’re throwing subtlety out the window. Instead of filmmakers and cast members doing the generic “we made the film for the fans” excuse that happens when a movie gets ravaged by critics, there’s a new ad that tells the audience to distrust the “trolls behind a keyboard” aka film critics who are responsible for giving “Gotti” a 0% on the Tomatometer.
Ad - Marketing - Team - Way - Audiences
That’s right, in the ad seen below, the marketing team thinks the best way to attract new audiences to see their film is to trash the film journalism community, with name-calling and even floating the idea of a conspiracy by insinuating an ulterior motive behind the bad reviews. Yeah, not a good plan. But hey, desperate times call for desperate measures,...
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